Building an Agentic Competitive Analysis Workflow in Postman
If you’ve ever needed to conduct competitive analysis for your product or service, you know how time-consuming it can be. What if you could automate the most tedious parts of this process?
In this post, I’ll walk you through a powerful agentic workflow I’ve built in Postman Flows that does exactly that, gathering comprehensive competitive insights in a fraction of the time it would take manually. It’s fast, flexible, and easy to adapt to your specific research needs.
The complete workflow is available in our public workspace, along with the prompts, APIs, and setup details. Watch the video walkthrough for a full demo of how this workflow works in action.
If you’re experimenting with similar use cases in Flows—competitive research, market mapping, anything automated and insight-driven—I’d be curious to hear how you’re approaching it. What have you built? What would you add or change?
Feel free to drop a comment with your own Flows use case or questions. Always open to learning how others are pushing the platform.
What This Workflow Accomplishes
This agentic workflow performs comprehensive competitive analysis for any company you specify. It:
- Identifies direct and indirect competitors
- Analyzes pricing models and strategies
- Compares feature sets across competitors
- Evaluates customer sentiment and pain points
- Assesses competitive positioning
- Synthesizes findings into actionable insights
The best part? What would normally take weeks of research can be accomplished in minutes.
How It Works: Step-by-Step Workflow Breakdown
Step 1: Define Your Research Objectives
The workflow focuses on gathering critical competitive intelligence:
- Pricing models (per-user vs. usage-based)
- Feature packaging strategies
- Value perception and customer pain points
- Competitive positioning
Step 2: Discover Competitors Automatically
First, the workflow identifies both direct and indirect competitors:
- The workflow takes your company name as input
- Using Perplexity Sonor-Pro, it identifies direct and indirect competitors
- Results are formatted into a structured JSON object with two arrays: direct competitors and indirect competitors
Step 3: Gather Deep Competitive Intelligence
For each competitor (both direct and indirect), the workflow gathers detailed information on:
- Pricing Analysis
- Pricing structure (tiers, per-seat vs. usage-based)
- Specific price points
- Free tier limitations
- Recent pricing changes
- Feature Comparison
- How features are grouped into plans/tiers
- Bundled vs. add-on features
- Unique or standout features
- Feature differentiation points
- Customer Value Perception
- Common pain points and complaints
- Most praised features/benefits
- Overall sentiment patterns
- Opportunities for differentiation
- Competitive Positioning
- Market positioning (premium, cost-effective, etc.)
- Unique selling propositions (USPs)
- Recent positioning shifts
- Customer Testimonials
- Recurring positive themes
- Common criticisms
- Most valued benefits
- Frequently mentioned features
Step 4: Synthesize & Analyze Results
After gathering all this intelligence, the workflow:
- Compiles matrices comparing pricing, features, and sentiment across competitors
- Identifies patterns, trends, and gaps in competitor offerings
- Synthesizes findings into actionable insights
- Generates recommendations for pricing, features, and positioning
Step 5: Generate Comprehensive Markdown Report
The final output is a comprehensive competitive analysis report in Markdown format with sections for:
- Executive Summary
- Pricing Strategy Insights
- Feature Comparison and Opportunities
- Customer Sentiment Analysis
- Competitive Positioning Recommendations
- Final Summary and Strategic Recommendations
The workflow outputs clean Markdown that you can easily copy/paste into Cursor (or any modern IDE/editor) for final formatting tweaks before sharing with stakeholders. This gives you both automation speed and the flexibility to add your own finishing touches.
The APIs and Tools Powering This Workflow
This workflow leverages several powerful APIs:
- Perplexity Sonor-Pro API
- Used for initial competitor discovery
- Gathers market intelligence
- OpenAI Web Search API
- Performs targeted searches for specific competitor information
- Gathers real-time market data
- Claude 3.7 (within Create with AI blocks)
- Synthesizes findings
- Generates structured analysis and recommendations
Setting Up Your Own Workflow
Prerequisites
- A Postman account with access to Flows
- API keys for:
- Perplexity Sonor-Pro
- OpenAI (with web search capability)
Key Prompts Used in the Workflow
Here are some of the critical prompts used in the workflow:
Competitor Discovery Prompt
Who are the direct and indirect competitors for the following company: {{company}}
Pricing Analysis Prompt
Analyze the pricing strategy of {{competitor}} as a competitor to {{company}}. Include:
- Description of pricing structure (e.g., pricing tiers, per-seat vs. usage-based)
- Specific price points for each tier or offering
- Availability and limitations of free tiers, if applicable
- Any recent changes or notable trends in their pricing strategy
- Implications of this pricing approach on their competitiveness against {{company}}
Summarize findings clearly with examples. Format in markdown.
Feature Analysis Prompt
Examine the feature packaging strategy of {{competitor}}, focusing on their competition with {{company}}. Provide:
- How features are grouped into plans or tiers
- Which features are bundled versus offered as paid add-ons
- Specific unique or standout features that {{competitor}} highlights in their marketing
- How {{competitor}} differentiates their feature offerings compared to {{company}}
Summarize your findings clearly and provide examples. Format in markdown.
Final Synthesis Prompt
Based on all the competitor data analyzed, provide:
1. Three recommended pricing models we should consider
2. Key features we should highlight in our packaging
3. Potential unique differentiators based on competitor gaps
4. Recommendations for enterprise vs. individual pricing strategy
Extending the Workflow
The beauty of this agentic workflow is how easily you can expand it to gather even deeper competitive insights:
- SEO and Traffic Analysis
- Connect to your favorite SEO and traffic analysis APIs
- Instantly map competitor market share and growth trajectories
- Spot emerging threats before they become obvious
- GitHub API Integration
- Tap into competitors’ open-source projects and technical capabilities
- Track development velocity and engineering focus areas
- Get early signals on where their product roadmap is heading
- LinkedIn API
- Monitor hiring patterns and team growth
- Decode strategic direction through talent acquisition
- Identify which domains competitors are investing in most heavily
From Analysis to Action
The workflow’s Markdown output isn’t just clean - it’s incredibly versatile:
- Cursor/IDE: Perfect for quick edits and formatting tweaks
- Confluence: Drop it straight into your company wiki for team-wide access
- Notion: Create living competitive intelligence documents that evolve over time
- Presentation tools: Transform insights into executive-ready slides in minutes
This flexibility means your competitive intelligence stays fluid instead of sitting in static reports. Update it weekly or monthly with fresh data, and watch as you build an increasingly accurate picture of your competitive landscape over time.
Benefits and Real-World Impact
Time Savings That Transform Your Competitive Strategy
- From Weeks to Minutes: What would take a research team weeks of manual work happens in minutes
- Scale Effortlessly: Analyze 10-20+ competitors simultaneously without additional effort
- Continuous Intelligence: Set up scheduled runs to keep intelligence fresh and track competitor evolution
Data-Driven Decision Making
- Remove Subjective Bias: Get objective analysis of competitor strengths and weaknesses
- Identify Market Gaps: Discover untapped opportunities your competitors are missing
- Validate Strategic Decisions: Back pricing and feature decisions with concrete competitive data
Conclusion
This agentic workflow demonstrates how Postman Flows combined with AI can transform time-consuming competitive analysis into an automated, scalable process. While it doesn’t replace human strategic thinking, it dramatically accelerates the data gathering and initial analysis phases, allowing your team to focus on the higher-level strategic decisions that matter most.
The beauty of this workflow is in the rapid turnaround - what would take a team weeks of research is condensed into minutes, with results delivered in clean Markdown that you can instantly drop into your favorite editor. I personally use Cursor to add final touches and formatting before sharing with stakeholders, but any modern IDE works great. The time savings are absolutely game-changing!
The complete workflow is available in our public workspace.
Check out the video walkthrough for a deeper dive into how everything works.
For a complete list of all the prerequisite APIs and prompts, you can explore the collections here:
Join the Conversation
- Have you tried building anything like this with Flows?
- What’s your favorite agentic use case in Postman right now?
- Got ideas for other APIs this flow could connect to?
Drop your thoughts or questions below.
I’d love to see how others are experimenting with automation + competitive strategy using Postman.